Apple has officially entered the foldable smartphone market with the launch of the iPhone Duo, marking a major change in the company's approach to the iPhone. The device began sales on October 23, 2026, putting Apple directly into competition with established foldable phone makers such as Samsung and Huawei.
The launch comes after years of growth in the foldable category, which has attracted attention for its larger displays but has struggled to achieve the same mainstream popularity as conventional smartphones. Apple is betting that its brand recognition, hardware design and software ecosystem can persuade more customers to consider a foldable device.
However, early reviews have been mixed. While reviewers have praised the phone's premium design and hinge, concerns remain about its cameras, app compatibility and everyday usability.
iPhone Duo Launch: Strong Early Demand
According to Reuters, pre-orders for the iPhone Duo opened on October 16. Estimated delivery dates quickly moved to late January as demand exceeded available supply. Apple described the initial customer response as extraordinary.
The strong pre-order response suggests that Apple's entry has generated considerable interest. Nevertheless, early demand does not automatically guarantee long-term success. Limited inventory can also extend delivery times, meaning the company must balance customer enthusiasm with its ability to supply enough devices.
Reuters reported that walk-in availability would vary by country. In India, customers were directed to online orders rather than relying on immediate in-store purchases. Buyers should check Apple's official store for current stock and delivery estimates.
Foldable Design and the Nearly Invisible Hinge
One of the iPhone Duo's most important features is its foldable display. Apple says the opened device provides its largest iPhone display yet, with an inner screen that is 50% larger than the display on the iPhone 18 Pro Max. When folded, the phone uses a smaller outer display for more compact everyday use.
Apple has also highlighted its precision-engineered hinge. According to early reviews cited by Reuters, the hinge feels sturdy and the display crease is barely visible. These details matter because the visible crease and concerns about durability have been recurring issues in the foldable smartphone category.
The device runs iOS 27, which adapts the interface to the two display configurations. Features such as Split View multitasking allow compatible apps to appear side by side, potentially making the larger screen useful for reading, messaging, browsing and productivity.
Price: A Premium Device for Early Adopters
Reuters reported a starting price of $1,999 for the iPhone Duo in the US. That places it firmly in the premium smartphone segment and makes it more expensive than many conventional flagship phones.
At this price, customers will expect more than a folding screen. They will also consider durability, battery life, camera performance, software support and whether the larger display genuinely improves everyday tasks.
Apple's ecosystem could help justify the premium for customers who already use its devices and services. However, price-sensitive buyers may prefer conventional iPhones or foldable alternatives from competing manufacturers. Indian pricing, taxes, storage configurations and availability should be checked through Apple's India store before making a purchase decision.
Camera Limitations and App Compatibility
Despite its advanced design, the iPhone Duo does involve compromises. Reuters reported that early reviewers highlighted the absence of a dedicated telephoto lens as a potential disadvantage for photography enthusiasts.
Apple's official product information lists a 48MP Fusion main camera, a 48MP Fusion Ultra Wide camera and an integrated optical-quality 2x telephoto option. While these features cover several everyday photography needs, buyers who regularly use longer optical zoom may prefer a device with a dedicated telephoto camera.
Third-party app optimisation is another challenge. Developers may need to adjust their apps to take full advantage of the unusual display size and multitasking layout. Until support becomes more consistent, some users may not experience the full benefits of the foldable design.
Can Apple Challenge Samsung in the Foldable Market?
Samsung and Huawei have sold foldable smartphones for years, giving them experience with flexible displays, hinge mechanisms and software designed for larger screens. Apple's entry could encourage more consumers to consider foldables, especially those who have been waiting for a device that fits into the Apple ecosystem.
IDC, as cited by Reuters, expects Apple to account for 44% of foldable market value and 31% of units in 2026. The research firm also expects Apple to become the category leader by both value and units shipped in 2027.
These figures are forecasts, not confirmed outcomes. The company's longer-term performance will depend on supply, customer satisfaction, software improvements and whether people continue using the device after the initial excitement fades.
Should You Buy the iPhone Duo?
The iPhone Duo could appeal to early adopters, Apple enthusiasts and users who want a larger screen for multitasking without carrying a separate tablet. Its hinge design and foldable display are key attractions.
However, customers who prioritise telephoto photography, familiar one-handed operation or the best value for money should carefully compare alternatives before buying. The folded form factor may also feel less convenient for some quick everyday tasks than a standard iPhone.
HammidaTech's Take
Apple's entry into foldable smartphones is a significant development for the industry, but the iPhone Duo still faces practical challenges. Strong pre-orders show early interest, while the mixed reviews highlight areas where the experience may need improvement.
The biggest question is not whether Apple can attract attention to foldable phones. It is whether the company can turn that attention into sustained demand. If Apple improves app compatibility, maintains reliable availability and delivers a satisfying everyday experience, the iPhone Duo could help make foldable smartphones more mainstream.
Source
This article is based on reporting by Reuters and product information published by Apple.